The World Out of Home Organization (WOO) has announced that Mark Boidman, Global Media Group Head at Solomon Partners, and Barry Frey, President and CEO of the DPAA global trade body, are joining the speakers at the World Out of Home Organization Annual Congress in Mexico City from Wednesday, 4 to Friday, 6 June.
WOO says Boidman will dive into the key trends transforming the physical and digital landscape from AI-driven targeting to shoppable media experiences — and show how brands are leveraging connected tech to drive seamless consumer engagement across OOH (Out-of-Home), retail environments and connected TV. He will also map the future of M&A in a consolidating media landscape.
Frey's related theme is how the digitisation of OOH advertising is transforming the industry, propelling media owners, tech, hardware, brands and agencies to grow share of spend, revenues and propel the industry forward, says WOO.
WOO President, Tom Goddard, says, "Mark Boidman is the world expert on Out-of-Home finance and the global media developments that drive it. In a long career, he has advised on over USD$45-billion of deals in a number of media sectors and, while nobody has a crystal ball, he is uniquely placed to show Congress the direction the industry is taking."
Goddard concludes, "Barry Frey is one of the world's leading advocates for digitisation and the benefits it brings to many media, especially OOH. There could be no better guide to the particular challenges and opportunities that await OOH in a currently volatile global economy. We look forward to welcoming both in Mexico City."
Individuals are encouraged to register for the congress here.
For more information, visit www.worldooh.org or contact Richard Saturley at [email protected].
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