According to the agency, the awards honours brands and agencies that demonstrate excellence in digital marketing, data-led thinking and technology-powered brand communication.

Barnett brings with her over a decade of experience in the performance marketing industry, having led digital growth strategies for leading South African and global brands. At Algorithm, she has played a pivotal role in expanding the agency's Extreme Partnership consultative and data-first approach, developing frameworks that help clients scale performance across SEO, Paid Media, CRO and Analytics, says Algorithm Agency. 

Stephen Paxton, Founder of the New Generation Awards, says, "I am pleased to announce the inclusion of Jamie-Leigh, the Director of Growth and Development at Algorithm Agency, to this year's judging panel. Her dedication to performance marketing and her extensive expertise in utilising technology to address challenges will significantly enhance the calibre of our distinguished jury as they assess submissions. Participants are encouraged to deliver outstanding work to truly engage the attention of this year's panel."

In addition to Barnett's role as a judge, Algorithm says it is proud to support the 2025 New Generation Awards as a category sponsor, reaffirming the agency's commitment to recognising excellence in digital innovation and next-generation talent.

Barnett says, "I'm honoured to join this year's judging panel and excited to celebrate the bold thinking and innovative digital work being done in our industry. At Algorithm, we believe in Extreme Partnership and empowering brands through measurable, insight-led marketing, values that strongly align with the spirit of the New Generation Awards."

The agency concludes that the 2025 New Generation Awards will take place in September, and entries are open. 

For more Information, visit www.algorithm.agency. You can also follow Algorithm Agency on Facebook, LinkedIn, or on Instagram. 

*Image courtesy of contributor