The World Out of Home Organization (WOO) has announced that new to the lineup for its Mexico City Congress is the Day 1 Keynote Speaker, João Ferraz de Mesquita, Director of Amazon Prime Video for LATAM, Canada, Australia and New Zealand. The World Out of Home Organization Annual Congress is taking place in Mexico City from Wednesday, 4 to Friday, 6 June.
WOO says that Ferraz de Mesquita's theme is 'OOH: Is It Ready to Rise to the Occasion?' and he will challenge the industry by asking if it is now ready, with the relative demise of TV, to share the stage with digital.
WOO says Ferraz de Mesquita will also ask if it can offer the fast reach that will complement the frequency and targeting offered by digital, and does it have the tools and measurement to guarantee the AAA rating that opens the door to greater investment from major players.
WOO President, Tom Goddard, concludes, "When Amazon talks, the media world listens, and we're delighted to welcome João Ferraz de Mesquita to Mexico City. His challenge to OOH (Out-of-Home) to fill the gap left by the retreat of linear TV not only shows what the OOH industry needs to do now, but also charts a clear path forward to reaching the revenue target the industry has been pursuing for decades. We're delighted to showcase such a thought-provoking issue and speaker."
Individuals are encouraged to register for the congress here.
For more information, visit www.worldooh.org or contact Richard Saturley at [email protected].
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