The awards honours the most creative and effective modern marketing in South Africa, say Pick n Pay and Gorilla. 

One of the highest accolades at this year's MMA Smarties Awards, Best in Show is voted for by a jury of senior industry leaders, and celebrates campaigns for their strategic brilliance, cultural relevance and measurable business impact, says the duo. 

Jordan Wallace, CEO of Gorilla, says, "To walk away with nine trophies, including the Best in Show award, is testament to the incredible working relationship we have between our teams, and is recognition for all the hard work that goes into standing out in the highly competitive retail category."

The duo says the Pick n Pay asap! 'Find the Bunny! Get the Money!' campaign was awarded three Golds, three Silvers, a Bronze and the Best in Show Industry Award. Pick n Pay's Smart Shopper 'Price Palooza' won a Gold, two Silvers and a Bronze. 

Vincent Viviers, Pick n Pay's Retail Executive of Innovation and Digital, says, "The goal of any campaign is to connect with our customers in a meaningful and memorable way. These campaigns didn't just communicate a campaign, but they got South Africans talking and excited about the real everyday benefits asap! or Smart Shopper offers. It's incredibly rewarding to see work that resonated so strongly with our customers now also recognised by respected industry peers through a platform as impactful as the MMA."

The SMARTIES Awards are more than just a trophy moment — they are a celebration of bold thinking, measurable success and the relentless drive to push marketing forward, say Pick n Pay and Gorilla. 

Pick n Pay and Gorilla concludes that this year's winners have not only earned recognition on stage; they will also be featured on the MMA Business Impact Index 100, as well as influential industry benchmarks like WARC and RECMA, highlighting the true commercial impact of marketing excellence. 

For more information, visit www.pnp.co.za. You can also follow Pick n Pay on Facebook, X, or on Instagram.

*Image courtesy of contributor