Reflecting on this, Tourvest's Group Chief Executive, Luvhengo Neswiswi, says, "While we have a presence on all continents, directly and indirectly, we believed that this rebranding was needed to provide us with the boost needed to grow into a broader global brand. We also needed a reset to ensure that our growth strategy would be supported by a robust, innovation- and technology-enabled, future-fit business. We understood that we needed to show up differently." 

Tourvest says that looking at the refreshed identity specifically, at the heart of this is the new logo in the shape of a fluid, continuous 'T'. It is a symbol inspired by the infinity loop and the idea that travel is a journey of constant discovery. It reflects Tourvest's commitment to creating thoughtful, memorable experiences that go beyond itineraries and are grounded in local understanding. The looping form is also a subtle nod to the African continent and a quiet tribute to the brand's origins, capturing the essence of the company's tagline: 'Wherever we are, we are always local'.

"This is a visual expression of the spirit of travel that's guided us — the belief that travel connects, transforms and inspires," says Neswiswi. "It honours our African roots while capturing a sense of global curiosity. We are ready to embrace the world together, as one Tourvest. Our logo reflects our role as a connector between people and places, and as a globally-minded brand."

This also marks a pivotal moment in Tourvest's transformation journey and aligns with the brand's long-term Vision27 strategy, focused on digital innovation, sustainability, human connection and building integrated value for travellers, communities and stakeholders, says the brand. 

"Our strength lies in how we come together," adds Neswiswi. "We are different not because of what we offer, but because of how we offer it. With shared insight, with heart and a sense of responsibility and purpose. When it comes to prioritising meaningful moments, community and sustainability, we stand behind the Tourvest experience being infinitely curious, infinitely local and infinitely committed to shaping the future of travel."

Tourvest concludes that the Tourvest brand is a tribute to regional authenticity, human connection and shared value. Every aspect of the new identity reinforces the company's positioning as an African brand with a global mindset, one that partners, innovates and delivers with intent.

For more information, visit www.tourvest.co.za. 

*Image courtesy of contributor