Following a pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key markets on the continent. This partnership marks a milestone in African marketing, uniting two organisations with a shared ambition to deliver brand experiences that resonate across audiences.
The collaboration will span across Congo Brazzaville, Democratic Republic of the Congo (DRC), Niger, Chad, Gabon, Kenya, Uganda, Rwanda, Tanzania, Zambia, Malawi and Madagascar with a few other markets still being discussed, says Airtel.
"This partnership is not only a win for Publicis Groupe Africa but a testament to truly borderless, collaborative and future-forward marketing across the continent. We deeply value Airtel's confidence in our team and look forward to our partnership and building something truly impactful together," says Koo Govender, CEO of Publicis Groupe Africa.
Driven by a shared commitment, Publicis Groupe Africa, with its affiliate in Nairobi, The Partnership Africa, brought together best-in-class strategy, creative, storytelling, media, digital expertise and data to support Airtel's long-term brand ambitions, says the company.
Airtel concludes that thanks to the rest of Publicis Groupe Africa's affiliate network, this collaboration enables the delivery of scalable, market-relevant campaigns while maintaining cultural nuance and local engagement. This partnership signals a long-term commitment to transforming how Airtel Africa engages communities and customers across the continent.
For more information, visit www.airtel.africa. You can also follow Airtel on LinkedIn.
*Image courtesy of contributor