Announcement of Pencil and Merit winners by The One Club for Creativity was made in advance of the conclusion of Creative Week 2025 at The One Show 2025 gala awards ceremony in New York, where Best of Show, Best of Discipline, special awards and of the Year honours will be unveiled.

Impact BBDO Dubai and Leo Dubai led in the region with two One Show Gold Pencils each. Overall, agencies in the Middle East and Africa won four Gold Pencils, eight Silver, eight Bronze and 48 Merits.  

According to The One Club, the list of The One Show 2025 Pencil winners from the region is as follows:

Gold 

  • IMPACT BBDO Dubai 'Child Wedding Cards' for UN Women in Health & Wellness, Direct Marketing
  • IMPACT BBDO Dubai 'Child Wedding Cards' for UN Women in Print & Promotional, Print & Promotional for Good
  • Leo Dubai 'The Great Indian Dunk' for NBA India in Out-of-Home, Direct Marketing, and
  • Leo Dubai 'The Great Indian Dunk' for NBA India in Print & Promotional, Print & Promotional for Good.

Silver  

  • BigTime Creative Shop Riyadh '4th Judge' for The Ring Magazine in Creative Use of Data, Innovation — New Ideas in Creative Use of Data
  • BigTime Creative Shop Riyadh 'Everything or Nothing' for General Entertainment Authority in Moving Image Craft & Production, Production Design
  • Carbon Films Cape Town with Bananas Johannesburg and Taprod Bangkok 'Let There Be Cake' for KFC Thailand in Moving Image Craft & Production, Direction — Single
  • Leo Dubai 'The Great Indian Dunk' for NBA India in Out-of-Home, Posters — Series
  • Leo Dubai 'The Great Indian Dunk' for NBA India in Out-of-Home, Craft — Art Direction
  • Leo Dubai 'The Great Indian Dunk' for NBA India in Print & Promotional, Craft — Art Direction
  • Promise Johannesburg with The Kinetic Johannesburg and Hey Papa Legend Johannesburg 'The Vluit Project' for AfriSam in Experiential & Immersive, Experiential Audio, and
  • TBWA\Hunt Lascaris Johannesburg with Sterling Sound Johannesburg 'Bedtime Stories for Business People' for City Lodge Hotels in Interactive, Online & Mobile, Craft — Writing.

Bronze 

  • BigTime Creative Shop Riyadh '4th Judge' for The Ring Magazine in Creative Use of Technology, Use of AI — Other
  • BigTime Creative Shop Riyadh 'Obsession' for General Entertainment Authority in Film & Video, TV, VOD, & Online — Over 90 Seconds — Single
  • BigTime Creative Shop Riyadh 'Obsession' for General Entertainment Authority in Moving Image Craft & Production, Direction — Single  
  • FP7 McCann Dubai with Current Global Dubai and Craft Dubai 'Heinz Insurance' for Heinz in Interactive, Online & Mobile, Customer Experience / CX
  • Joe Public Johannesburg 'There's a beer for you' for AB InBev / Hansa Pilsener in Radio & Audio-First, Use of Humor
  • Joe Public Johannesburg 'There's a beer for you' for AB InBev / Hansa Pilsener in Radio & Audio-First, Craft — Writing — Series, and
  • Leo Dubai 'The Great Indian Dunk' for NBA India in Print & Promotional, Newspaper — Series. 

A showcase of all One Show 2025 Pencil and Merit winners can be viewed here, and an online list of the winners can be viewed here.

The One Club says that globally, FCB New York topped the world with 35 Gold Pencils, including 28 for 'Spreadbeats' on behalf of Spotify. 'Spreadbeats' was The One Show 2025's most awarded entry, winning 28 Gold Pencils, 10 Silver, five Bronze and 10 Merits.

A total of 19 860 pieces from 62 countries were entered into The One Show 2025. This year's One Show global jury awarded agencies, studios, brands, production companies and designers in 55 countries with 156 Gold Pencils, 197 Silvers, 270 Bronze and 1 027 Merits, adds the awards. 

The 2025 One Show awards ceremony will be hosted by comedian and actor Leslie Jones. The One Show 2025 Global Creative Rankings will be announced on Monday, 19 May, says The One Club.

Now in its 16th year, Creative Week is an annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club's leading global awards shows, and discuss the latest creative trends and issues.  

The One Club concludes that other Creative Week 2025 programming includes the Young Ones Student Awards on Monday, 12 May, Type Directors Club TDC71 Best of Discipline and Judges' Choice winners and exhibition on Tuesday, 13 May, the first-ever Creative Week AI Creative Challenge on Thursday, 15 May and the AI Executive Creative Summit: New York on Thursday 15 to 16 May.

For more information, visit www.oneclub.org. You can also follow The One Club of Creativity on Facebook, X, or on Instagram. 

*Image courtesy of contributor