Spotify Advertising has been modernising its ad tech, strengthening its partnerships and deepening its human expertise to make it easier for advertisers to buy, create, measure and get clear results on Spotify's ad platform. Spotify's efforts reflect a significant step forward in automated buying and creative innovation for the ad platform and the broader digital audio industry, says Spotify and Aleph. 

Aleph has been a trusted partner to Spotify since 2013, when the initial partnership started with four countries. The newly signed partnership brings Aleph's comprehensive suite of services — including local media sales, payment solutions, creative support and performance-driven automation — to effectively monetise Spotify's advertising inventory and connect the brand with advertisers, streamlining and scaling Spotify's ad solutions to 80+ markets, says the duo. 

Aleph's teams will have access to Spotify's Ads Manager to guide advertisers and agencies in leveraging the platform's full potential of advertising formats and targeting capabilities to ensure they can reach listeners during key moments, such as workout sessions, focused work periods and commuting. This provides advertisers and brands with unique opportunities to connect with their target audience when they're highly engaged and helps reach their marketing goals, adds the duo. 

Key benefits for advertisers working with Spotify Ads Manager through Aleph include: 

  • access to Spotify's ad formats
  • objective-based buying, and
  • lower costs. 

"We are thrilled to partner with Spotify on a global scale, and especially excited and happy to extend the partnership to include Sub-Saharan Africa, namely in South Africa, Kenya, Ghana, Tanzania and Uganda," says Stephen Newton, Managing Director Sub-Saharan Africa at Aleph. "Our shared commitment to innovation and delivering exceptional value for advertisers makes this a natural partnership."

"As we continue to grow our ads business, I'm excited to share that we've partnered with Aleph to streamline our operations, offer better solutions to advertisers and scale our business more efficiently. With the launch of our more automated solutions and Aleph's exceptional global network and deep local expertise, we're now able to offer advertisers around the world new tools and resources that will help them reach their campaign goals," says Sam Bevan, Global Head of Emerging and Scaled at Spotify.

For more information, visit www.alephholding.com. You can also follow Aleph Group on Facebook, LinkedIn, or on X. 

*Image courtesy of contributor