"This moment with Cricket South Africa does not come
as a surprise, as we have been backing the Proteas since 1992," says Vaughan
Croeser, Vice President of Marketing at SAB. "We've continued to innovate and
evolve how we support South African sports. Our commitment is steadfast as we
drive sport forward in bold and meaningful ways."
"As part of our brand's commitment to the Proteas, we
are proud to be back on the sleeve of the playing kit ahead of the final taking
place at Lord's in London. This is a huge milestone in our sponsorship and one
we hope will be known to have stood the test of time with Proteas. Castle Lager is the quintessential super fan of South
Africa," Croeser adds.
"It's the brand that you can always trust to bring
people together around the things that they love, and Castle Lager and South
Africa simply love the Proteas and our national teams. Through those
partnerships, we have always aimed to be more than a sponsor. This is how we grow our business responsibly and
create a lasting impact in the communities we operate in," says Croeser.
Castle says that for fans in South Africa, there will be competitions
across various channels, a limited special edition Castle x Proteas jersey,
designed in collaboration with the new Proteas technical sponsor, Macron.
Castle Lager says it will also bring the game to South African
communities by hosting viewing parties across the country.
That rivalry between South Africa and Australia is set to continue in June, with Castle
Lager hosting two lucky fans to experience the match at Lord's, adds the brand.
Castle Lager concludes that to find a Castle Lager watch party and limited edition merchandise competitions, consumers are encouraged to
check the official brand website and social media pages.
For more information, visit www.castlelager.co.za.
*Image courtesy of contributor