"These campaigns aren't outliers; they reflect a culture built to challenge norms and create work that matters," says Mounir Harfouche, CEO of MullenLowe MENA.
"Winning Agency of the Year at the Gerety Awards isn't just an honour; it's proof that brave clients and a relentless team can make creativity a force for real change. We believe in work that goes beyond the brief, positive disruption resonates deeply and creates lasting value. Being recognised by a jury of industry-leading women makes this win even more meaningful," adds Harfouche.
Paul Banham, Chief Creative Officer of MullenLowe MENA, says, "We never set out to play it safe. We set out to be honest and to go deeper, and that's what made the difference. This recognition is a tribute to the power of daring ideas."
Prerna Mehra, Executive Creative Director at MullenLowe MENA, says, "This win is more than recognition, it's a reflection of the honest, purposeful storytelling we fight for every day. Our goal has always been to challenge stigma, break silence and create work that resonates. To be recognised by a jury of brilliant women for work that dares to care, that means everything. Gerety isn't just about creativity; it's about truth, empathy and impact. We're not just making ads, we're starting conversations that count."
MullenLowe MENA concludes that as Cannes Lions 2025 approaches, both 'Don't Look Down' and 'The Art of Stains' are now global case studies for purpose-led creativity.
For more information, visit www.mena.mullenlowe.com. You can also follow MullenLowe MENA on Facebook, LinkedIn, or on Instagram.
*Image courtesy of contributor