At the core of Govender's approach is a belief in the power of commerce — done honestly, creatively and intentionally — as a force for good: People thrive when they trade their wares. Marketing, when properly practised, enables that trade. It creates value, drives demand and allows people to earn not just income, but independence and pride, says Govender. 

"This is a moment to showcase what's possible when cultures collide in powerful ways," says Govender. "I'm proud to bring a South African lens to this role and have a deep belief that marketing can be a force for both growth and for good."

Blacfox says his appointment comes at a pivotal moment for the global marketing profession, as the industry navigates seismic shifts in technology, consumer behaviour and societal expectations. Traditional playbooks are being rewritten in real time, and marketers are being called on to drive growth while responding to complex challenges with agility and integrity.

As President of AMA New York, Govender plans to champion a bold, future-facing agenda rooted in three priorities: inclusivity, digital transformation and the cultivation of high-impact marketing leaders. His vision is to elevate marketing as a full-spectrum strategic discipline, one that drives both economic value and social progress, says the firm.

Under his leadership, AMA New York will focus on elevating underrepresented voices in the industry, equipping professionals with the tools to thrive in a tech-enabled world and nurturing a new generation of marketers who combine creativity with commercial acumen and social conscience, adds Blacfox.

"This is about building better companies. We have an opportunity to put marketing back where it belongs — at the heart of business success and human advancement," says Govender.

Govender's election also presents a unique opportunity for African marketing voices to gain greater visibility in global conversations: "There's no shortage of creativity or capability on the continent. What we need are more bridges between local talent and global platforms. I intend to be one of those bridges," says Govender. 

As part of a broader communications strategy, Blacfox concludes that it will engage audiences in both the US and South Africa to amplify the significance of this leadership moment and share insights on how marketing can drive meaningful results, even in resource-constrained environments.

For more information, visit www.blacfox.com. 

*Image courtesy of contributor