The industry's enthusiasm for the AdFocus Awards has seen entry numbers for 2025 surpassing those of previous years, says the magazine.

"We've had an incredible response to this year's call for entries, and we're excited about the lively debates that are sure to take place in the jury room," says Vicki Buys, Managing Director of Ogilvy and the 2025 FM AdFocus Chairperson. "It's fantastic to see how this year's theme, The Business of Creativity (not just the art of it), along with the prestige of the AdFocus Awards, has inspired so many agencies to participate."

The 2025 theme, Creative Capital: Building Agency Value in a Complex World, highlights the evolution of agencies from creative shops to strategic business partners. In today's environment, agencies must leverage their creative capital to drive growth for their clients and themselves, says the magazine.

The awards will recognise agencies that have built their own value through financial performance, talent, culture and innovation, while delivering tangible business results for clients through strategic and impactful creativity, adds the magazine.

Award Categories

AdFocus Agency Awards

  • Large Agency of the Year
  • Medium Agency of the Year
  • Small Agency of the Year
  • Specialised Agency of the Year
  • Public Relations Agency of the Year
  • Media Agency of the Year, and
  • Agency Group of the Year.

AdFocus Category Awards

  • Transformation Award
  • Partnership Award, and
  • Africa Impact Award.

AdFocus Individual Awards

  • Shapeshifter of the Year
  • Industry Leader of the Year
  • Lifetime Achievement Award, and
  • Student of the Year.

To enter, agencies can register and submit entries via the AdFocus website, concludes the magazine.

For more information, visit www.adfocus.co.za. You can also follow AdFocus on LinkedIn.

*Image courtesy of contributor