These two content creators work together with an aim to produce local versions of four television talent shows: Project Runway, The Voice, Dancing with the Stars and Idols, says the company.

In recent years, Richards, whose acting résumé includes a leading role opposite Kevin Costner in the US drama series Yellowstone, has become a contributor in aiming to develop and elevate the entertainment industry in Africa, says the company.

In addition to running several projects and businesses designed to nurture talent and build sustainable infrastructure across film, theatre and television in Africa, Richards's Opulent Entertainment Group, co-founded with South African director Mandla Dube, aims to expand African storytelling onto the global stage with Heart of the Hunter, adds the company. 

With over 11-million views in its opening week, the crime thriller, based on the novel by international bestselling author Deon Meyer, becomes the first African film to reach Netflix's number one spot, says the company.

"We are honoured and incredibly excited to join forces with Denim and his Opulent Entertainment Group on a venture that will unearth new stars and infuse these four top-tier 'shiny-floor' shows with the spirit of Africa," says Jan du Plessis, President of Primedia Studios. "We share the same vision for the future of African storytelling, and Denim's extensive experience oscillating between Hollywood and our home ground that will take Primedia Studios' content slate to the next level."

Richards, who considers capacity-building as vital for boosting local industries, says, "The key to the future and sustainability of entertainment in Africa lies in collaboration and opportunities. This collaboration with Primedia Studios is a multi-faceted, significant step forward. Shows like The Voice, Project Runway, Idols and Dancing with the Stars are a powerful platform for undiscovered talent from Africa — not only in front of the camera, but also behind the scenes."

"Meeting Primedia's Group CEO Jonathan Procter and his team has inspired us at Opulent Entertainment Group because our dreams and vision are aligned."

"Denim Richards is a force of nature. He will fundamentally change the future of creators and the industry in Africa and the way the world understands the creative soul of Africa," concludes Procter.

For more information, visit www.opulententertainmentgroup.com. You can also follow Opulent Entertainment Group on X, Instagram, or on TikTok.

*Image courtesy of contributor