Dr Kai-Marcus Thäsler, Managing Director of the German out-of-home (OOH) association FAW e.V., will look at the impact the developing regulatory framework is having on the global media industry, in particular OOH, says the World Out of Home Organization (WOO).

Such regulation is developing at different speeds in different territories but common to all is the need to anticipate what comes next and use this to create opportunities as well as deal with challenges. Thäsler is a WOO board member with a special brief to keep members up to date with regulation and its many implications, says the organisation.

Automation is changing the global OOH world as major campaigns need to run across the world in real time. Annie Rickard, Managing Partner of global advisory business OOH Capital and the former Chair and Global President of dentsu's Posterscope, will chair an expert panel on automation and its implications for OOH globally and in the APAC region, adds the organisation.

WOO CMO Richard Saturley says, "Regulation and Automation are increasingly the nuts and bolts of OOH worldwide. Regulation affects everybody in the industry and is likely to become even more of a priority."

"Automation is the real driving force of digital OOH in particular as it competes with other digital-based media. We are very fortunate to have two such acknowledged industry experts to guide Seoul delegates through these important and complex areas," concludes Saturley.

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*Image courtesy of contributor