Now in its twelfth year, the New Generation Awards celebrate excellence in social and digital media, recognising brands, agencies and individuals who push the boundaries of creativity and innovation. According to the brand, MBSA's 'Keep Them Guessing' campaign for the new V-Class stood out for its originality, integrated approach and ability to capture attention in a crowded digital space — turning a fresh, playful lens on the brand.

"Winning eight awards for a single campaign is a remarkable achievement for our team, our partners, and the Mercedes-Benz brand," says Reandren Thulkanam, General Manager at Mercedes-Benz Vans South Africa. "These awards demonstrate that our innovative approach not only captivated viewers but redefines convention to establish the V-Class as more than just another vehicle, but a true icon and conversation starter. We are proud of this accomplishment, which allows us to push creative boundaries and drive our brand forward."

The campaign's success at the awards highlights MBSA's collaborative approach with its creative and digital partners, and its commitment to creating content that sparks conversation while resonating deeply with South African audiences, concludes the brand.

For more information, visit www.mercedes-benz.co.za. You can also follow Mercedes Benz South Africa on Facebook, X, or on Instagram.

*Image courtesy of contributor