In today's data-driven world, the ability to measure and analyse audience engagement is no longer optional, it's essential. The new platform delivers real-time analytics, empowering advertisers to make smarter media planning decisions, optimise spend and ensure accountability in OOH investments, says the duo.

"This partnership marks a major milestone in our journey to modernise media measurement in Ghana," says Anand Badami, SVP, Publicis West Africa. "We are committed to delivering data-led solutions to our clients, and this collaboration with Moving Walls allows us to bring global best practices to the local market."

"Our partnership with Moving Walls isn't just about deploying technology, it's about enabling advertisers to plan, measure and optimise campaigns with precision and purpose," says Muyiwa Aleshinloye, Head of Media, Publicis West Africa. "For the first time, clients in Ghana will have the accountability and insights they need to drive stronger ROI from OOH media."

"This launch is not just about introducing new technology, it is about stepping into the future of Out-of-Home media and how it is valued in Ghana and across Africa," concludes Srikanth Ramachandran, Founder and CEO of Moving Walls. "By combining Publicis West Africa's strong market leadership with our global expertise, we are setting a new standard of accountability and transparency. This partnership signals the beginning of a future where OOH is planned and measured with the same precision as digital media, giving advertisers the confidence to invest and grow."

Advertisers, media planners, and brand managers interested in accessing the platform or scheduling a demo can reach out via [email protected].

*Image courtesy of contributor