This comes as household affordability remains under pressure, with many South Africans earning below R3 500 per month. At the same time, consumer appetite for Black Friday deals continues to grow, with shoppers spending over R30-billion across major banks during the 2024 Black Friday weekend, according to the 2024 Black Friday Index Report, says SPAR.

The four-day period from Black Friday through Cyber Monday now accounts for over 30% of all festive-season retail transactions, signalling how critical the event has become for households managing tight budgets, adds SPAR.

To accommodate varying consumer budgets and pay cycles, SPAR confirms that it hosts two major savings windows in November:

  • Early Black Friday: Friday, 14 November to Sunday, 16 November (Three Days).
  • Official Black Friday: End of November.

Understanding that value extends beyond discounts alone, SPAR aims to make everyday life a little easier. That's why this year's Early Black Friday event comes with SPAR Mobile Double-Up Data Deals and combo offers on household essentials like cake flour, maize meal and rice. Falling mid-month, when budgets are usually stretched, these deals are designed to help families stay connected and keep their cupboards stocked until payday, says SPAR.

For Official Black Friday, SPAR increases the savings with a wider range of grocery items, aiming to reward shoppers with a high-value, tangible shopping experience, adds SPAR.

"Our goal for Black Friday 2025 is to meet our customers exactly where they are — whether they're looking for a mid-month top-up or planning their major month-end shop," says Mpudi Maubane, National PR, Communications and Sponsorships Manager at The SPAR Group.

"By offering SuperSized Savings on our deep-cut products and coupling that with free mobile data incentives, we're making the Black Friday experience more rewarding and impactful. We're ready for a November that sets the tone for the festive season — one that makes it easier for families to afford their favourite grocery essentials and share them with loved ones," says Maubane.

Recent data shows that South Africans are more intentional than ever about value. According to MyBroadband's 2025 shopper survey, 94% of respondents plan to shop online, with 57% set to spend over R2 500 and 34% spending more than R5 000. A 2025 E-Commerce Trends: Black Friday Buying Behaviour Report found that 47% of South Africans plan to buy more during Black Friday than at any other time of year — highlighting a nation still motivated by savings but increasingly strategic about how and where they spend, adds SPAR.

"With pricing being in the spotlight for so many South Africans, we want this Black Friday to genuinely make a difference," says Maubane. "It's about helping families get what they need — and still enjoy the small things that make the season special."

SPAR concludes by encouraging customers to visit their local store during both Black Friday events and sign up for SPAR Rewards to access exclusive savings and added value throughout the festive season.

For more information, visit www.spar.co.za. You can also follow the SPAR Group on Facebook.

*Image courtesy of contributor