Nash joined Avatar as Managing Partner in August 2025 and aimed to swiftly demonstrate her leadership expertise by stepping into the Managing Director role during a crucial transition period. This move aimed to ensure seamless continuity and stability, allowing the agency to maintain momentum on key client deliverables and internal initiatives, says Avatar.

Leveraging her industry expertise, Nash aimed to implement strong operational systems that streamlined scoping, forecasting and financial processes, resulting in measurable gains in efficiency, profitability and resource allocation across the organisation, adds Avatar.

She has displayed her commercial sharpness in new business development, where she led high-stakes negotiations and crafted strategies that aimed to secure lucrative opportunities and strengthen Avatar's market position, says Avatar.

Nash's leadership style aims to be marked by collaboration, accountability and an unrelenting work ethic. Aiming to unify teams, elevate performance standards and instill a culture of high achievement. These efforts have not only optimised day-to-day operations but also positioned the agency for scalable, long-term success, adds Avatar.

In her new role as Managing Director, Nash's mandate aims to broaden significantly from practice-level oversight to enterprise-wide leadership. Her mandate now includes setting and steering the overall strategic vision across all business units, strengthening governance, aligning leadership capabilities, and driving comprehensive growth initiatives, innovation priorities and transformation programmes, says Avatar.

Externally, she will represent Avatar with key clients, strategic partners, industry bodies and stakeholders, while aiming to ensure unified execution that empowers teams to deliver on shared goals, adds Avatar.

"This promotion is both an honour and a profound responsibility. It represents an opportunity to help shape the next chapter of our organisation — one grounded in purpose, innovation and resilience," says Nash Koosialee. "It shifts my focus from leading a single practice to guiding the organisation holistically, ensuring that every part of the business is positioned for sustainable impact and continued success."

"Nash's swift elevation to Managing Director is a testament to her transformative leadership and commercial impact, delivering operational efficiencies, new business wins and a unified high-performance culture since day one," says Zibusiso Mkhwanazi, Group CEO of Avatar. "We have absolute confidence in her ability to propel Avatar to new heights of innovation, market dominance and sustainable profitability in South Africa's evolving marketing sector."

Avatar concludes that it remains dedicated to delivering integrated solutions that drive client success in South Africa's competitive marketing landscape.

For more information, visit www.avataragency.co.za. You can also follow Avatar Agency Group on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor