Carat was awarded the media planning and buying for Virgin from 1 April 2009.
Quinton Jones, Media Director of Carat, says, “Virgin Active is a fantastic win for us. The brand is a challenger, which will demand innovation in the planning. We are looking forward to doing some amazing work with this brand."
Carat has also been tasked to manage the digital media for the brand through Isobar, an Aegis group agency.
Richard Lamb-Hughes, Head of Brand for Virgin Active, says, "We are looking forward to creating a great partnership between Carat and Virgin Active to produce some exciting innovative work together."
The account has a billing value of R12-million, and joins an impressive list of new business acquired by Carat in the past few months, including Woolworths; The Democratic Alliance Election Campaign; and Johnson and Johnson.
Carat (formerly Media Co-ordination) is part of the Aegis Group.
Contact Information:
Quinton Jones
Media Director – Carat S.A.
[email protected]021 5266 300