The Advertising Media Association of South Africa (AMASA), a non profit organisation launched in 1971, is a voluntary body which focuses on media education; organises monthly meetings in open forums to share knowledge relevant to the advertising and media industries; has a bursary plan for those wanting to enter the world of media; and organises annual workshops for planners; strategists; and advertisers at all levels.

To this end, the aims and objectives will be:
-To design a syllabus for an AMASA media diploma to be taught through approved educational facilities and monitor the quality and progress of these courses on an ongoing basis. AMASA is to control and maintain lecturing standards;
-To co-operate with other educational institutions in developing and maintaining acceptable standards of media courses;
-To provide an active forum for debate at regular meetings where current media developments will be discussed and challenged. The topics for these debates will be approved by the local chapter (AMASA committee);
-To foster communication between members of the industry and encourage social and professional interaction between members, students and educational bodies;
-To offer help and guidance to members on vocational issues within the media, marketing and advertising industry - not excluding financial assistance at the discretion of the local chapter.

As a non-profit making organisation, it is able to interface with other commercial educational organisations like the AAA School of Advertising, and currently is responsible for the development and examination of the media management modules for this organisation through its member body and for the actual delivery of lectures and workshops.

Johannesburg and Cape Town's AMASA branches continue to ensure that each year it makes an accountable difference to those wanting to enter the world of media, and for personnel already in the industry, to gain knowledge and insight on a regular basis to assist them be on top of their game at all times.

AMASA members consist of anyone that has an interest in advertising and the media that carries it.

For more information, contact the current Chairperson, Brad Aigner, by calling 011 562 6800 or email [email protected]. To access the AMASA website, click here.