Amarula have announced that they will be recognising the Best of African Music for a third year in a row through the Channel O Music Video Awards which will be staged at Carnival City on 29 October.

The Awards are a highly sought-after accolade in the music industry and aim to identify both performers and copyright owners from across the African continent that have made a substantial contribution to African music; creating an iconic beat which resonates when enjoyed with Amarula.

Werner Swanepoel, the Group General Manager of Amarula, added: “There is an abundance of talent on the African continent and it's a pleasure to be able to recognise these leading icons with such a prestigious award – we wish all the nominees the best of luck in their categories!”

The 2009 Channel O Music Video Awards brought to viewers by Amarula is themed Young and Gifted and African, celebrating musical talent which exemplifies these three characteristics. Supporting this initiative is a natural decision for Amarula as it endorses the brands Best in Africa positioning and promotes African music to an international audience who already indulges in this world leading product.