Telmar has reflected gaps in viewing data for VUZU, the new DStv youth entertainment channel, which was launched on 1 July 2009.
The gaps were recorded for the following periods: 1 to 25 July 2009 and 3 to 9 August 2009, but have been corrected and re-populated with Telmar’s release of Week0963 on 7 September 2009.
“If media planners have used these dates as a source period in planning on VUZU, they must please ensure they rerun their plans once Week0963 has been uploaded on their systems for accurate projections,” says Oracle Airtime Sale’s Annelie Hattingh from the strategy and research division.
VUZU is an innovative, interactive channel incorporating 21st century global technology and trends in social media. It provides an international platform for young people to access premium content on their phones, televisions and PCs.
For further information on the data, kindly contact Annelie Hattingh on 011 329 5050 or
[email protected].