Ina Paarman’s new invention is the icing on the cake
Always at the forefront of creative innovation, Ina Paarman has extended her well-known range of Cake Mixes with the addition of three superb Icing Kits, a real boost to parents and time-strapped home bakers. The icing sugar comes in three delicious flavours: vanilla; strawberry; and chocolate.

Ina Paarman’s Icing Kits are available country wide in all the major supermarkets - Pick n Pay; Checkers; and Spar - and are priced under R20.00. The product is a unique patented design.

What’s in a brand?

If there is one thing that the Paarman Foods brand conveys it is trust. Consumers can trust Ina Paarman to help them prepare great meals – whether it is by using her delicious products or with the help of her original recipes. (Her first recipe book, Cook with Ina Paarman is still in print after 20 years.)

The fact that Paarman Foods is owner-managed, and that Ina Paarman has become a household name, has given this brand a valuable sense of quality and predictable reliability.

Thanks to these qualities, there’s much equity locked into the brand.

Humble beginnings

From what started out as a small home-based cookery school, Paarman Foods is today a significant food business, servicing many markets with a diverse product offering.

Paarman Foods began exporting in 1995, and in 1998 it broke into the local food service arena by supplying customised products to restaurants and franchised food groups.

Its motto is “Adding the gourmet touch…” and that it certainly does!

Keeping it fresh

Paarman Foods not only uses the freshest and finest ingredients to create its quality range of products, it has also managed to keep its brand fresh throughout the years.

The Paarman Foods brand was born when the Paarman’s son, Graham, with his accountancy degree and nose for business, joined the company. He revamped the packaging; relocated the manufacturing to 'proper' factory premises; and aggressively expanded the product range.

But that is not where the story ends; Paarman Foods continuously comes up with fresh line extensions. (A good example of this is Ina Paarman’s new Icing Kits.) In this way the company stays abreast of the changing market and reaches new cultures and people groups.

Bridging the gap

Ina Paarma has successfully bridged the generation gap – especially through her e-marketing campaign and instructional videos that can be viewed on the Ina Paarman website.

Consumers show great loyalty towards the Ina Paarman brand, and younger generations who grow up with Paarman Foods products keep using and trusting it once they leave home.

Ina Paarman for you

Ina and her team take pride in the credible culinary information they provide on their website, www.paarman.co.za. Through the online teaching videos, menus and thoroughly tested recipes, as well as a popular monthly e-newsletter the team convey their knowledge and infectious love of cooking to help make great tasting food easy, enjoyable and healthy.