Primall Media alerts V&A shoppers of Clicks’ new location
Marketing 40
New Clicks SA has contracted Primall Media to alert shoppers at the V&A Waterfront that Clicks relocated to a bigger, new look and feel store within the centre on 2 September.
New Clicks SA has contracted Primall Media to alert shoppers at the V&A Waterfront that Clicks relocated to a bigger, new look and feel store within the centre on 2 September.
Clicks is taking advantage of six large format branded Pillar Wraps, strategically located outside the new Clicks store to gain maximum exposure around the relocation. The Pillar Wraps create an impactful and eye-catching exposure to the on average two-million shoppers passing through the V&A during the one month campaign burst.
Lee Curtis, Primall’s Executive Head, Sales and Marketing comments, “The key campaign objective is to gain high exposure to core target consumers. The Pillar Wraps are real attention grabbers which deliver repetitive messages to ensure consumers are informed of the store’s relocation.”
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