American Piercing Systems’ Studex brand, the allergy free earring studs manufactured in the USA, has signed up Primedia Unlimited subsidiary, X/procure®, to communicate directly with the pharmaceutical industry and emphasise the importance of retailing Studex products in pharmacy shop fronts.

X/procure® will offer American Piercing Systems its convenient and effective Banner Advert and Screensaver platforms programmed into the X/procure electronic procurement software in order for Studex to remain top of mind amongst more than 1500 pharmacists.

Bronwyn da Costa, Sales Manager at American Piercing Systems, comments: “We feel that X/procure®’s unique ordering and marketing tool in pharmacies has the ability to deliver our message directly and efficiently within our individualised market.”

JD Henderson, acting MD of X/procure, adds: “X/procure® is the only platform in the pharmaceutical market which allows advertisers direct access to pharmaceutical and front shop decision makers at the point of procurement. Because the system is typically used for the bulk of a pharmacy’s ordering nationwide, it provides American Piercing Systems an ideal opportunity for targeted advertising and awareness building for Studex.”

American Piercing Systems’ Studex product has gained enormous success throughout pharmacies in South Africa and worldwide. This impulse purchase product has no other category competition in the pharmacy.