Leading Cape-based strategic design agency, Liquidlab, has recently expanded its national client base to include one of South Africa’s most trusted household brands, Nola. The company approached Liquidlab to redesign both its corporate logo and its range of household mayonnaises and dips.
The independent agency was tasked with giving the Nola brand a fresh appeal, as well as designing more captivating, consistent on-shelf packaging.
“The strategy behind the design was to make it easier for the consumer to select a product, while keeping a familiar link to the old packaging, yet incorporating a consistency with the products across the two categories. This was particularly challenging as we had to keep in mind future product extensions,” explains Jo Pelissier, Creative Director at Liquidlab.
“Liquidlab’s attention to detail; professionalism; and design excellence has lead to the success of our re-launch. Working with a team who fully understands the essence of our brand from a strategic point of view and is able to turn it into a graphic language that connects with our consumer, makes all the difference,” says Alison Cameron, Senior Brand Manager of Nola mayonnaise and dips.
“Nola truly understands its target audience, and has invested heavily in research to uncover consumer truths. Having this information available, as well as a clear brand profile, paved the way to a successful design, aimed purely at its consumers,” shares Aardt Davidtz, Managing Director, Liquidlab. “We are confident that the new packaging will be well received by the brand’s target market, thereby assisting the growth of this South African icon.”