Elegance Jewellers opened its doors to the jewellery appreciating public of South Africa in August 1967. Trading in Springs for over 30 years, Elegance grew and opened in Lakeside Mall, Benoni, in 1999. As a new century unfolded, so Elegance expanded to include a new store in Bedfordview. Founded in the similar tradition of European fine jewellery and customer loyalty, Elegance Bedford Centre’s doors are open and run by a second generation of jewellery experts. And now Elegance has taken its experience and style onto the high streets of Melrose Arch with a 500m squared store that lights up the Palazzo with its beauty and elegance, and although it is in its third generation of South African jewellers Elegance still maintains it European roots, making their jewellery and stores stand alone as jewellery making icons.

Elegance is a store that boasts jewellery; watches; pens; bags; sunglasses; and other specialist items and unlike any other of it’s kind, the Melrose Arch store holds a private Prive lounge, so you can enjoy a private viewing; a Montblanc shop; and a designer Atelier, where you can sit and design your own pieces with the help of Elegance’s expert jewellers. Elegance jewellers stocks well-known brands such as Montblanc; Piaget; Breitling; Raffaella Mannelli; IWC; Dior; Paneria; Chopard; Cartier; Omiga; Fope; as well as Nelson Mandela’s 46664 bangles. The chain provides a variety of services, including valuations and appraisals; remodelling and design; and jewellery and watch repairs. Elegance also has an on sight factory that allows them to manufacture their stylish items while you wait.

Over the years Elegance jewellers has become synonymous with quality; great service; and their specialised personal touch. So if high-quality, stylish, and beautiful items are your preference, make sure you visit a store near you and spoil yourself or a loved one in comfort and style.