Pharmaceutical company, The House of Zinplex, has renewed its advertising contract with Primedia Unlimited subsidiary, X/procure®, for a further six months. The electronic advertising and procurement specialist has been tasked to promote Zinplex®’s Zinc and Selenium Moisturising Cream until the end of June 2010.

X/procure®’s innovative advertising solutions have been a part of Zinplex®’s marketing strategy since September 2006. X/procure®’s JD Henderson believes that Zinplex® returns to the fold as the platform assists the brand in maintaining market share.

The new campaign strategy is pinned on the basis of continuing to boost brand awareness and now includes X/procure®’s screensaver platform to the existing banner advertising strategy.

Whenever pharmacists are logged into the X/procure® system, the Zinplex® banner is visible for 20 seconds at a time, alternating with the other 19 banners throughout the day, while the Zinplex® screensaver drives home the brand whenever pharmacy computers remain idle.

According to recent Ipsos Markinor research, it was found that the highest brand recall of products advertised on X/procure®, were products on screensavers and banner ads.

Zinplex® Moisturising cream is founded on Zinc supplement combination research, with its formulation proven to alleviate skin conditions such as acne; eczema; cold sores; and the common cold.

JD comments, “With X/procure®’s network of electronic procurement software spanning 63% of pharmacies utilising electronic ordering systems throughout South Africa, we’re confident that this campaign will deliver the desired brand awareness. Our system has the unique ability to directly target pharmacists; pharmacy assistants; and front shop assistants.”

X/procure® facilitates electronic advertising directly to the pharmacist, allowing advertisers the unique opportunity to present and promote their products at the time the buying and ordering decisions are made. X/procure®’s ever increasing national footprint enables more than 63% of SA pharmacies which utilise electronic procurement software, to purchase scheduled and OTC pharmaceutical; surgical; and front shop requirements directly from wholesalers and distributors.

For further information, visit www.xprocure.com.