The SABC recently selected TLC, Primedia Unlimited’s washroom advertising specialist, to promote
Supersterre’s new TV series which commenced on SABC2 at the beginning of April.
According to TLC’s Brett Tucker, the month-long campaign targets male and female Afrikaans consumers in the LSM five to 10 income bracket.
“As for the creative, it instantly catches consumers’ attention in TLC’s standard washroom frames, across 35 shopping malls in South Africa, with its payoff line, ‘They’re hot, they’re talented and they’re looking for SA’s next singing sensation’,” he says.
With the objective of communicating with ‘everyday people’, it made ideal marketing sense for the SABC to target end users whilst they were busy with routine tasks inside a mall.
“Shopping malls offer an ideal platform to communicate with a large target audience whilst they are in a relaxed frame of mind, which better enables them to absorb the advertising message,” Tucker concludes.
For more information about TLC, visit
www.primedia-unlimited.co.za.