Brand Leadership Group has become a partner of
Worldwide Partners Inc., the world’s 10
th largest marketing communications network of 91 agencies across 130 offices in 54 countries.
Worldwide Partners, Inc., (WPI) has added another partner to the world’s 10
th largest marketing communications network, according to Al Moffatt, President and Chief Executive Officer of Worldwide Partners, headquartered in Denver, Colorado.
Brand Leadership Group, headquartered in Johannesburg, South Africa, is Africa’s leading brand development, engagement and media group. Founded in 2002, the firm has led seminal projects for some of Africa’s leading brands, including the merger re-branding of the 10
th largest mega-university in the world, UNISA; Africa’s largest bulk freight parastatal, Transnet; South Africa’s intra-Africa airline, SA Express; media, brand engagement and training for Brand South Africa; and several 2010 FIFA World Cup South Africa assignments for inter alia, MTN, the 2010 FIFA World Cup South Africa official mobile partner and PRASA, 2010 FIFA World Cup South Africa official rail transport partner.
"As the 10
th largest marketing communications company in the world, each partner is a shareholder,” said Moffatt. “We’re a bottom-up agency network whereby our partner agencies own us rather than us owning them. We provide the resources and the global outreach to help our partners achieve greater profits and revenue while the partner agencies work together to build each other’s business and service clients internationally. We’re an efficient, international network built to succeed - even in today’s economy. Each partner is hand-selected for its progressive and innovative approach. In short, we have the critical mass and skills of the agency conglomerates coupled with the flexibility of the independents. We’re very happy to have Brand Leadeship join our global network,” adds Moffatt.
“Worldwidepartners Inc. are ideal partners for Brand Leadership, and will enable us to deliver on our vision to ‘build great African brands, and global brands in Africa’ while retaining our independence, irreverence and African inspired approach to building great brands,” says Brand Leadership Group founder, Thebe Ikalafeng. “This partnership of leading independent agencies, will provide us with a global reach as we take African brands to the world, and in turn provide WorldwidePartners partner agencies with a route and partner to build global brands in Africa,” he concludes.