His mission is to rid the world of meaningless and irrelevant communication and marketing initiatives devoid of any customer understanding and bring us back to a far more consumer centric market.

Before joining M&C Saatchi Abel, Robert worked for the London-based consultancy, 5one, and set-up of its 5one South African operation. 5one is a global leader in customer information based strategy. Robert primarily managed a joint venture operation with Clicks, and worked with Woolworths on the development of customer-centric retailing and CRM strategies.

He started his career in 2002 at Ogilvy Cape Town, working on Old Mutual (across a number of divisions) and Woolworths Financial Services. Four years later he became the youngest Business Director managing a number of clients, including MWEB; Audi South Africa; Sissy Boy; and South African Tourism. When Ogilvy was awarded Woolworths Financial Services, Robert was appointed to manage the account putting into practice his BTL and CRM experience.

Robert’s specialised skills and wealth of experience is an integral part in M&C Saatchi Abel’s full service offering.

For more information, contact Mike Abel on [email protected].