The advertisement showcases the flow of movement from standing at the basketball court to a mid-air jump and finally ‘dunking’ the ball through the hoop. The ‘sub-executions’ housed within the advertisement, have been used to illustrate the brands application to various moments that may form part of the target market’s daily lives.
“Our new ‘Transform your look’ campaign aims to increase brand awareness amongst our core market of men who need a range of sneakers which are not only versatile but trendy. We trust South African men will appreciate the brands adaptable, durable and cool nature,” said Wayne Stanford, Brand Manager for Bronx.
The latest print advertisements can be found in the June issues of leading men’s magazines. For more information, visit
www.bronxshoes.co.za.