The brand for this year’s competition was Diesel Male Beauty, and the brief was to come up with a new beauty product range for men, other than a fragrance. Team Brand Café won for its razorless shaving and hair removing system concept, which they branded Diesel Evolution.
“To win both first and second place in such a highly competitive forum is an incredible achievement,” says Ludi Koekemoer, Principal and Managing Director of the AAA School of Advertising. “These students are remarkably talented and driven, and I have no doubt that Team Brand Café will make their presence felt at the finals with their unique product that can take Africa by storm!”
“The L’OREAL Brandstorm Competition is a phenomenal event which inspires students to produce brilliant campaigns, year after year,” adds Koekemoer, “and this year’s winning product is going to present a formidable challenge to the teams competing in Paris.”
The winning team at the international finals will be awarded with a trip worth €10 000 and the L’OREAL Brandstorm Cup for their university. Second and third places will win trips worth €5 000 and €2 500 respectively. The Best Communication Campaign prize, will be awarded by a leading figure from the international advertising industry.
For more information, visit
www.aaaschool.co.za.