To create the desired big brand presence amongst its target market during soccer-mad season, Lunch Bar has secured two prominent sites in the Johannesburg CBD.

Ryan Cohen, Sales Director at Wideopen Platform explained: “Our strategically located sites in Braamfontein and Anderson Street in the Johannesburg CBD, ensure that the striking Laduma creative alerts chocolate and soccer lovers to the promotional packs availability at nearby retailers.”

Brought to life by Ogilvy and NotaBene, the Laduma Lunch Bar campaign will flight on Wideopen’s two building wraps from the middle of May until the end of August.

According to Wideopen, its Jorissen Street site is highly visible to traffic and dominates three lane one-way roads immediately below WITS University. The site is exposed to approximately 32 584 cars per day, plus student pedestrian traffic. The partnering site on Anderson Street is situated on a busy taxi route along the M1 highway and delivers exposure to approximately 120 000 vehicles per day.

“The Lunch Bar brand takes full ownership of the larger-than-life space in the heart of Jozi, giving the campaign massive exposure where no other product communication competes for attention,” concluded Cohen.

Cadbury Chocolate Marketing Director, Greg Banach said: “Lunch Bar has never been a brand to sit on the sidelines, and it has never done anything in half measures. It has always given ‘Much, Much More’ but we want to demonstrate to South Africa that we’re serious about supporting our team, and committed to being a part of the incredible excitement in South Africa at this time.”