This year, the
Design Lions attracted 1 297 entries; the
Cyber Lions received 2 602 submissions; and entries totalled 4 819 in the
Press Lions.
The Press Lions Jury, chaired by Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, shortlisted 389 entries before awarding 10
Gold; 21
Silver; and 39
Bronze Lions. The Press Grand Prix went to AlmapBBDO São Paulo, Brazil for the billboard campaign ‘Bono’; ‘Eminem’; ‘Amy’; ‘Britney’;and ‘Marilyn’.
After shortlisting 110 entries, the
Design Grand Prix was awarded to Happiness Brussels, Belgium for Toyota’s entry ‘IQ Font’. 20
Gold; 17
Silver; and 20
Bronze Lions were also awarded. Presiding over the Jury was Steff Geissbuhler, Partner at C&G Partners.
With Jury President, Jeff Benjamin, Chief Creative Officer at Crispin Porter + Bogusky, heading up the
Cyber Lions judging, the jury shortlisted 242 entries and awarded a total of 15
Gold; 30
Silver; and 56
Bronze Lions. Two
Cyber Lions Grands Prix were presented; the first to DDB Stockholm for Volkswagen Sweden’s ‘The Fun Theory’ in the 'website' and 'interactive campaigns' category, whilst the
Other Interactive Digital Media Grand Prix was awarded to Wieden+Kennedy Portland, USA for the Nike Livestrong Foundation entry ‘Chalkbot’. The Jury decided not to award a Grand Prix in the Viral Advertising Category.
Interactive Agency of the Year was presented to Crispin Porter + Bogusky, Boulder, USA. BBH, London came in second place and Wieden + Kennedy, Portland, USA, third.
During the awards ceremony Mark Zuckerberg, Founder and CEO of Facebook, was presented with the
Media Person of the Year Award.
Also honoured were the winners of the Young Lions Print and Cyber Competitions. Peru took the
Gold Print Medal, with Brazil taking
Gold for its Cyber entry.
The winning work is now available to view online along with their credits at
www.canneslions.com/work.
The day's programme was packed with seminars from Microsoft Advertising; Facebook’s Founder, Mark Zuckerberg; MOFILM with
Oscar winning
Avatar Producer, Jon Landau; and Kraft Foods in conversation with Spike Jonze. Meanwhile, the Cannes Creative Leaders Programme opened its doors to delegates in an Open House session and the Young Creatives were given Master Classes from Y&R and Colleen DeCourcy, amongst others.