These come in sticks, multipacks and individually wrapped sweets which are in bags of 72s.

“The new designs were developed in South Africa following consumer research conducted on a global basis and has been aligned across all our markets, which means that Halls will look very similar, no matter which country you’re in. The consumer results indicated increased brand appeal, on shelf stand out and propensity to purchase,” says Alistair Mokoena, Marketing Director of Candy and Gum.

The new designs include the introduction of a cooling level indicator which shows consumers how much cooling to expect for their favourite variant.

The Halls brand is being supported on TV with a new advert featuring a squirrel mascot who is sadly mistaken for a rat. Halls helps him to ‘Free his Voice’ so he can make himself heard and overcome his identity crisis with confidence. The advert underpins the fact that Halls gives you the self-assurance to free your voice.

“Halls invigorates the senses with a cooling sensation that wakes the mouth up with a menthol or fruity burst. Halls and Halls Coolers are great to eat everyday, through winter and summer, allowing you the freedom to express yourself and enjoy life to the fullest,” concludes Mokoena.