“Pin Pop is more than a sensational tasting sweet,” says Troika Chief Imagineer, Graham Rothschild. “It’s a catalyst for the coolest experiences. That is the signature and promise of every Pin Pop ad, which is captured in the line, ‘Da Flava Moves Ya’, which signs off every ad.”

In the first commercial, a group of teens hanging out in a drab inner-city environment get the kick for some incredible freestyle dance moves from Pin Pop. The energy of the dancers generates funky electric graphics which affix themselves to a blank wall, creating an amazing piece of urban graffiti.

“Freestyle dancing is hugely popular in South African townships where the core Pin Pop target market lives. It’s a perfect fit for the brand with its energy-giving intrinsic and urban-cool extrinsic values,” says Strategic Imagineer, Suzanne Valle.

The second ad launches a new Pin Pop variant called Black Cherry. This innovative product transforms from black to red as you eat it.

According to Aldor Africa Marketing Director, Prativa Pillay, “Aldor Africa is committed to engaging and connecting with our audience in a fun and exciting way. Our product innovation and quality is testimony to this. Aldor Africa is delighted to receive this level of endorsement - the recognition of cool - from these trendsetters.”