Targeting both males and females in the washrooms of LSM B malls, including Alberton Mall; Eastrand Mall; The Brightwater Commons; Sancardia; and the Chatsworth Centre, DStv Compact has selected TLC’s larger-than-life, full-length Door Wraps to demonstrate the strength of its brand to the mass market. Optimising the Door Wrap area, the DStv creative cleverly brings across how funky and exciting the offering is, whilst simultaneously building the big brand feel.
TLC’s Brett Tucker says, “DStv is continually looking to execute innovative ideas that are bound to break through the advertising clutter and reach its consumers. DStv’s continued support proves that the washroom environment is one that delivers the desired exposure.”
For more information about TLC, visit
www.primedia-unlimited.co.za.