Habari Media now exclusively represents The Daily Maverick as an online partner.

The Daily Maverick (http://thedailymaverick.com) is not your average news and current affairs website. If ever there was a time to draw on the distinction between ‘glossy' and 'matte' print publications, it would be now. Sporting a highly talented team of experienced senior journalists, The Daily Maverick’s content is carefully crafted; high quality; insightful and balanced; and geared toward its affluent and highly informed audience.

This makes it unique from the majority of news and current affairs sites in South Africa, who have taken the view that quantity, not quality, is what counts. Whereas many news publishers – online and print – have fallen foul of the temptation to run salacious, headline-punting news stories in a bid to drive up readership numbers, The Daily Maverick has chosen instead to invest in a skilled and experienced journalistic team who value editorial integrity above all else. As a result, The Daily Maverick has cultivated a readership that is niche, but discerning, and ultimately loyal to and appreciative of The Daily Maverick brand.

By delivering premium quality content that is relevant, The Daily Maverick offers advertisers the ideal platform on which to showcase their brands to an intelligent, opinionated and loyal audience with a high projected LSM.

The articles on the site provide in depth features and snap-shot summaries of business, politics and insight into a variety of topical features. In addition, registered readers are able to comment on any article, and they usually do so with their real identity, often with vehemence and insight.

With this audience in mind, The Daily Maverick decided to enlist the services of expert online and mobile media sales house, Habari Media, recognising that Habari’s expertise and contacts in the online and mobile advertising fields would be crucial in successfully monetizing the site.

Habari Media offers clients a unique advertising solution on The Daily Maverick. Only one singular advertising space is available per website page, and the advertiser owns the entirety of that space. The clutter-free space does not disappear as the screen is scrolled, meaning that all of the advertisement is visible at all times, effectively eliminating the need for advertisers to scramble for space above the fold. What’s more, advertisers have the freedom to marry their brands to purposely-selected, carefully-crafted content.

While this affords the audience all the luxury and visibility they would be accustomed to in a glossy magazine, it also provides advertisers with the assurance that they never run the risk of having their brand associated with inappropriate content.

Besides providing their readers with world-class journalism and insightful opinion on the website, The Daily Maverick also has an original newsletter 'First Thing', which has already garnered a fanatical following.

First Thing continues to remain relevant to its audience by providing them with two unbeatable news features: 'While You Were Sleeping', which provides a summary of the news events that unfolded all over the world while our local news cycle slumbered, and 'Coming up Today', a summary of newsworthy events to look out for in the day ahead. There are three advertising slots available, with only one advertiser allowed per newsletter.

For more information on advertising on http://www.thedailymaverick.co.za/page/advertise, contact Garth Rhoda on 021 487 9100.