As South Africa’s own Paris Hilton look-alike, Louw graces the September cover, as well as several pages of leading men’s lifestyle magazine,
FHM. The
FHM advert, promoting the September
FHM issue on sale now, was shot by UCM (publishers of
FHM and
heat) on location in Durban.
The humorous advert depicts Louw as a lifeguard on duty at a swimming pool. After saving the life of a drowning victim by giving him mouth-to-mouth CPR, Louw resumes her post – only to discover that all the other men at the swimming pool immediately jump into the water pretending to be drowning – shouting for Louw’s assistance.
The
FHM advert can be seen at
www.ucm.co.za, as well as on several television stations.
Says Louw: “We had so much fun shooting the
FHM advert. I always have a blast with the
FHM team, whether it’s shooting for the magazine; working on adverts; attending parties and events; or just hanging out.”
FHM Editor, Hagen Engler says: “Roxy Louw is a fresh choice as
FHM Sexiest Woman in the World, presented by Samsung 3D and as voted by
FHM’s fans. She’s a career surfer,; daughter of Springbok legend Rob Louw; a card-carrying saver of lives; and now an international actress. She’s made headlines for so much more than just being beautiful, which she absolutely is! She’s a tomboy who’s great to share a drink with; she knows her sport; she loves to jol; and she’s a blonde bombshell with a perfect body. What’s not to love?
“Roxy’s been part of the
FHM family since we first introduced her to the country in 2005. She appeared in the
FHM Calendar 2008, and she was
FHM’s ‘Babe of the Century’, on the cover of our 100
th issue in April 2008. She also came to Swaziland with us when we shot the
FHM Lingerie Special 2009. She’s a cool lady, equally popular with
FHM staff and fans. Roxy rocks, and we’re proud to have her as the winner of the
FHM 100 Sexiest Women in the World 2010, presented by Samsung 3D, as well as our September cover model and actress in the new TV advert.”
Commenting on her September
FHM cover – which she shot only days before filming
Blue Crush 2 - Louw says that she loves the beachy, holiday feel of the shoot. “It was a fabulous
FHM shoot. Done with a Bali feel, and Bali just happens to be one of my most favourite places, I felt at home immediately. I’ll definitely choose a beachy sand vibe shoot setting any day!”
In conclusion, Louw says that she isn’t sure why 2010 has been such an incredibly successful year for her. “God has been amazing. From the tough times our family went through with my dad’s cancer last year to this is just amazing – being the
FHM Sexiest Woman in the World 2010, and now starring in the movie and
FHM TV advert...I’m truly blessed.”
For more of Roxy Louw, get the September issue of
FHM – on sale now. Also visit
fhm.co.za and
m.fhm.co.za via your mobile phone’s internet browser. Visit
www.ucm.co.za to view the Roxy Louw television advert.