TLC wins Immunace ladies campaign
Marketing 47
TLC has won the Vitabiotics business to execute a national drive for immune booster product, Immunace. Linked to an SMS competition line, the campaign enables Vitabiotics to measure the response to the campaign and to build awareness of Immunance amongst its core target market of the LSM seven to 10 female vitamin taker.
TLC’s Martin Bain Venn, comments, “Based on the washroom media’s ability to be gender specific, client is able to hone in on its ideal demographic frequenting washrooms in Ster Kinekor and Nu Metro Theatres. Advertising to this specific female market ensures that there is minimal wastage from a spend point of view, plus client is able to gauge actual consumer reach through the SMS mechanism. It’s a winning combination and we look forward to seeing the results!”
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