Branding escalators and a bulkhead at the end of the pre-baggage claim area, Samsung’s striking 3D TV campaign is visible to all passengers traversing this high traffic zone. The site spans a remarkable 103m², giving Samsung a massive canvas to communicate the 3D TV’s ability to enable consumers to 'Watch anything you want in 3D'.

Ryan Cohen, Wideopen’s Sales Director, comments: “Artwork crafted by creative and media agency, Cheil, is designed to highlight the brilliant aspects of the 3D graphics, while the sheer size of the branded space allows Samsung to dominate the environment and drive home C7000 awareness in big brand fashion.”

Being the first to bring the LED TV to market in 2009, Samsung demonstrates why it is one of today’s market leaders as it launches with the 3D LED TV. With the C7000, consumers are able to watch any broadcast feed in 3D, in the comfort of their homes.
“We’re confident that the campaign will deliver high levels of exposure and the desired interest to invest in the new technology,” concludes Cohen.

Samsung’s national 3D TV campaign is buttressed by TV; print; outdoor; and radio elements.