South African Face for Yardley London
Marketing 544
Palesa Vedala has again been appointed as the Face of Yardley, London, as well as one of the beauty company’s global brand ambassadors. With her versatility and natural beauty, Vedala (22), is in her second year as The Face for the brand to represent Yardley’s various brands, and advertising campaigns.
Commenting on the reappointment, Yardley’s Marketing Manager, Rinie Erasmus, said, “Palesa’s fresh beauty and vibrant personality make her the perfect ambassador and spokesperson for our cosmetics and fragrance ranges. She brings to life the brand’s core qualities of confidence and style and her versatility sees her appealing to both first-time make-up users and our older, more experienced female clientèle.”
Vedala sees her contract as the Face of Yardley as her biggest modelling achievement to date. She has also featured in the 2008 and 2009 Kick-off Soccer Babes; 2008 Cosmo Lingerie shoot; and the most anticipated annual supplement in 2008, the Sports Illustrated Swimwear Edition. When Vedala's not at work in front of the camera, she is studying towards a degree in marketing through the IMM International School of Marketing.
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