Making use of crisp visuals of mountaineers reaching the pinnacle of a climb, alongside the pay-off line, ‘The Timberland sale, worth the journey’, Primall brings the campaign to life via its strategically placed Digital Ad Screens in the Canal Walk; Cavendish; Eastgate; Gateway; Menlyn Park; Nelson Mandela Square; Sandton City; and the Riverside Mall.

“The campaign is geared towards creating awareness around the Timberland brand as well as alerting consumers of the limited winter sale within the selected malls,” says Lee Curtis, Primall’s Executive Head of Sales and Marketing. “Timberland is extremely happy with the digital medium as it gives them strategic exposure and the ability to physically interface with its consumers through the touch screen functionality.”

Primall believes that the added bonus over and above the benefits of digital advertising, is that consumers are able to touch the screens and be linked directly to the location of the store within the mall. “The Digital Ad Screen platform is a vital way for stores within shopping malls to drive customers through the door,” concludes Lee.