Offering Much Much More, Lunch Bar Choc Max is the same milk chocolate bar, now crammed with a bigger chocolate hit of Chocolate Wafer; Chocolate Crispies; Caramel; Peanuts; and added Raisins.

“Voted ‘South Africa’s most loved chocolate’, Lunch Bar is the ,Oviaas, choice for millions of chocolate-lovers and is without a doubt, a South African favourite. We are certain that Choc Max will deliver an intense chocolate taste that consumers will find hard to resist” says head of Cadbury Chocolate Marketing, Greg Banach.

The launch will be supported by bold in store display units, the well known ‘Bear’ and ‘Crutches’ TV commercials and through the sponsorship of the second season of SA’s Got Talent.

Available in the same size pack for the same price, Choc Max is easily identifiable by the bold red print on the new Lunch Bar Choc Max pack. The brand will be in stores nationwide from September and will sell for a recommended selling price (RSP) of R5.99 for as long as stocks last.

“Same taste, same price, but double the chocolate – it really is Much Much More from SA’s favourite chocolate bar,” concludes Banach.