• A 'jol' second to none with a feast of Afrikaans and South African advertising.
• Top entertainment with the likes of Emo Adams; Afrikaans rapper, Jack Parow; Wicus van der Merwe; and The 3 Busketeers;
• A five-star meal with a variety of mouth-watering dishes;
• Goody bags brimful of treats for every guest;
• And the usual after-party, sponsored by MK, where Parow will ‘spout’ some more raps…
These are some of the highlights on the full and exciting programme for the 16
th annual
Pendoring Awards at Vodaworld in Midrand on 29 October, which will no doubt be cherished as yet another unforgettable evening of top-class entertainment.
Members of the public, who would like to attend this glittering event, will have to move quickly as only a limited number of tickets are still available.
Besides the coolest cats in Afrikaans advertising walking away with much moolah and many trophies and certificates, the winners of
Die Mense se Doring (to determine the most popular Afrikaans advertisement of the past decade); the rap competition for agencies and students; and ADS24’s T-shirt competition for agencies and design studios will also be announced at the awards, with great prizes to boot!
As usual, the overall winner of the
Pendoring Prestige Award will receive a bag full of prizes, including the big golden
Doring trophy; a category prize of R6 000; and an overseas study trip of R25 000, as well as a framed certificate. Winners of silver
Pendorings will receive R2 500 and silver
Pendoring trophies.
This year’s overall student winner will not only bag a
Pendoring trophy; a cash prize of R6 000; and a study bursary of R10 000, but also an internship at Draftfcb, one of the top advertising agencies in the country.
And to crown it all, the client of the
Prestige Award winner, will receive a massive R2.5-million worth of free advertising space/airtime.
The evening’s presenters are ddisselblom founder member; writer; and TV presenter, Johrné van Huyssteen, and Elma Smit, presenter of
Studio1 on MK and disc jockey on
5FM.
Even before the event officially kicks off, guests will be treated to welcoming drinks and music by The 3 Busketeers in the Vodadome’s foyer.
The ‘pampering’ doesn’t stop there! Besides the delectable meal consisting of a variety of gourmet dishes, guests will also be treated to two bottles of free mineral water; two bottles of free wine; as well as goody bags, sponsored by kykNET, filled to the brim with gifts from
Pendoring’s sponsors.
This year
Pendoring’s gold sponsors include Ads24; ATKV;
Beeld;
Huisgenoot; kykNET; Media24; Rapport; and Toyota, with
OFM a silver sponsor and Caxton Newspapers;
Die Burger;
Jacaranda 94.2; MK; Sanlam; Vodacom; and Het Jan Marais Nationale Fonds bronze sponsors. Other
Pendoring partners are kulula.com; Eurocom;
DEKAT;
Kfm; Klipdrift; Leopard’s Leap Wines; Nielsen Media & Marketing;
OFM Digital Platforms;
RSG; and
Wiel. Following the glittering awards event, the party will continue until the wee hours of the morning, courtesy MK.
According to
Pendoring GM, Franette Klerck, the 2010
Pendoring campaign theme, Skep in Afrikaans en bewys jou cool, will also be very visible at the gala-event.
“Both the invitations; the audio-visual presentation; and menu reflect aspects of the campaign theme. And the work of the finalists, which will be shown on three big screens, will clearly indicate the impact and power of expression of Afrikaans as an advertising language.
“However,
Pendoring’s role does not end at the gala event. Now, more than ever, it is paramount that the entire value chain is informed throughout the year about the importance and impact of Afrikaans advertising.
“Marketers need to revisit spending figures and acknowledge that the buying power of the Afrikaans market simply cannot be ignored. This, in turn, will not only provide work for Afrikaans advertising creatives, but will ensure that powerful Afrikaans advertising maintains its rightful place in the South African advertising landscape. Moreover, well-considered Afrikaans advertising spend is bound to flow through to consumers who eventually will buy in the language of their heart,” Klerck stresses.
The booking deadline for the Pendoring Awards evening is Friday, 18 October. Contact Corrie le Roux at
[email protected] or 011 880 5202.