Volvo Car South Africa’s Marketing Director Michelle Naudé said: “The all-new Volvo S60 is a car that will change the way you think about Volvo. It is revolutionary in thinking, design, technology and motion, and due to its dynamic styling and handling it has developed a naughty side to its personality. What better way to exhibit this than with the Volvo S60 Naughty List and nationwide Naughty Convoy.”
DStv have also explored their playful side and will be partnering with the Naughty Volvo Convoy. All of the action and details of the Naughty competition will be available on DStv. Says Colleen Goodman –DStv Marketing Manager: “We are happy to partner with Volvo on this amazing road trip and as a brand that is all about fun, knowledge and never ending adventures-we can’t wait to interact with our fellow South Africans on this trip.”
Volvo has taken a bold approach to the campaign by allowing members of the public to guide the Naughty Volvo Convoy via a series of dares at each of the pit-stops nationwide.
All current Volvo drivers are encouraged to join the Naughty Convoy in their area. The Naughty Convoy departs from Soweto on 3 November and travels around South Africa with the final stop-over in Rustenburg on 22 November. For more information about the Volvo Naughty Convoy, the Volvo S60 Naughty List or the all-new Volvo S60, visit
www.facebook.com/VolvoCarSouthAfrica.