And while you’re immersed in this one-of-a-kind online experience, you also stand in line to win a Mini Cooper S convertible, as well as incredible daily prizes.

In an explosive global campaign unveiled today, Doritos will be printing graphic symbols known as augmented reality markers on the back of their new special-edition Late Night All Nighter Chilli Ribs flavour packs to enable music fans to experience their favourite artists as never before.

Using your webcam, you can activate these exclusive 'late-night' video performances via www.doritoslatenight.com – and because they have been filmed with cutting-edge 360-degree technology using the Ladybug 3 camera, you can personalise your viewing experience by the way you hold and move the bag, inserting yourself into the action as an interactive spectator.

Multi award-winning artist and style icon, Rihanna, is the Doritos Late Night campaign’s main international headline act. The 360-degree augmented reality performance of her new track with dance supremo David Guetta, Who’s That Chick, will be available to view online for a limited time via the symbol printed on bags of Doritos Late Night snacks.

The multiple Grammy-winning artist’s work on Who’s That Chick will be released on Guetta’s upcoming album, One More Love, on 29 November – but you can catch a sneak peak of this hot new single online. The video can be seen in its ordinary 'day' setting on the Doritos Late Night website, but the special 'late-night' 360-degree experience will show Rihanna in uninhibited party mode and will be available only to those who use a webcam to activate the exclusive performance.

“I’m really excited about Who’s That Chick and wanted to find a fresh and unique way to share it with my fans,” said Rihanna. “When I saw how cool the augmented reality performance Doritos created was, I knew this was it. This was the way I wanted to make Who’s That Chick available to the world, and I can’t wait to see how my fans get engaged in this innovative experience.”

Rihanna is known for exploring new boundaries and fusing technology with music, and the other global acts taking part in the campaign have also been chosen for their groundbreaking approach. Like the Rihanna-David Guetta collaboration, the 360-degree online videos by regional artists can also be customised by viewers.

The sizzling South African act Teargas – whose streetwise, confident, self-expressive attitude resonates strongly with the youth – will be making use of their extensive fanbase and social networking muscle to get music lovers hooked on their new track ‘Missing in Action’ through this pioneering digital innovation.

The 360-degree video by the local hip-hop trio (who made history in 2010 by winning the SA Music Award for Best Rap Album for the second year in a row) was filmed in Newtown and promises to be a real scorcher. Made using the Ladybug 3 camera, the video marks a first for the local music industry.

Other global artists taking part in the campaign include Canada’s Down with Webster, the UK’s Professor Green, Turkey’s Mor Ve Ötesi and Brazil’s Sensacional Orchestra Sonora.

Visit www.doritoslatenight.com to access the augmented reality videos with your webcam and your pack of Doritos Late Night snacks, or log onto www.doritos-sa.co.za for more details and technical support. Join the Doritos SA Facebook group to stand in line to win awesome prizes – including a Mini Cooper S convertible.