Cadbury launches new ‘Shots’ of joy in South Africa
Marketing 88
Cadbury has introduced an exciting new product to the local market. Called Cadbury Dairy Milk Shots, the chocolate balls coated in a crunchy candy shell are set to hit the market with a bang this summer.
Shots is the first chocolate in the local market to boast a candy shell which provides a heat resistant casing preventing the chocolate from melting easily on Hawker tables. Sold in a convenient two-unit pack, Shots are a great value for money treat from South Africa’s best loved chocolate brand.
“Shots is a first for the South African market, and we are delighted to be able to make this product accessible and affordable to the large majority of our population,” says Cadbury’s Chocolate Marketing Lead, Greg Banach.
Consumers can expect to pay 70c per unit, whilst Hawkers and Traders can buy an outer for R23.52, making it the first big chocolate brand to be available at such an affordable rate.
Available from wholesalers from November 2010 Cadbury Dairy Milk shots are bound to bring a shot and half full of joy!
About the author
This is only some dummy text because I dont really know what to write. This is only some dummy text because I dont really know what to write. This is only some dummy text because I dont really know what to write.