Pringles is encouraging consumers to release their inner Xtreme by sharing their most extreme expression via the Pringles SA facebook page located on
www.pringlesx.co.za and a mobi site for access on mobile phones,
www.pringlesx.mobi, with prizes totalling R40 000, including a R10 000 cash prize, up for grabs.
Jason Frichol, Head of Marketing at Fore Good, comments: “Pringles continues to solidify its position as the leader in the premium chip segment. Perennial innovation has helped the brand with its year on year growth. The Xtreme range has been launched across the globe with huge success and being one of the biggest ever line extension launches from the brand.”
Consumer 'surprise' activations are a closely guarded secret designed to entertain and reward Xtreme expressions with giveaways and prizes and will take place on the around South Africa.